Warehouse automation was designed around the needs of large enterprises. inVia Robotics recognized that with increased growth in direct-to-consumer eCommerce, businesses of all sizes could benefit from automating repetitive tasks. In 2018, inVia launched the first system that made autonomous mobile robotics economical for anyone fulfilling eCommerce orders, providing mass market access to this innovation. While automation typically required warehouses to purchase expensive hardware and redesign their footprint, inVia removed such barriers by introducing the Robot-as-a-Service model, enabling warehouses to integrate automation without expensive, upfront investment. With 90% of warehouses still operating manually, inVia needed to teach the market that automation was accessible for businesses of all sizes to accelerate growth.
inVia partnered with Kley to design a digital experience that provides audiences with a simple way to educate and encourage partnership while simultaneously attracting investors. We developed a unique iconography style that was distinct among competitors by being welcoming and approachable in an effort to break down preconceived barriers to entry. The user experience was designed to take audiences through the thought process—explaining what makes inVia unique, the benefit of the RaaS model, and the long-term business value. This was further brought to life through copywriting that infused the brand’s human yet experienced voice, promoting the brand’s personality, consistently, across the site.
