Case Study

Introducing Intelligent Automation



The Democratization of Warehouse Automation

Warehouse automation was designed around the needs of large enterprises. inVia Robotics recognized that with increased growth in direct-to-consumer eCommerce, businesses of all sizes could benefit from automating repetitive tasks. In 2018, inVia launched the first system that made autonomous mobile robotics economical for anyone fulfilling eCommerce orders, providing mass market access to this innovation. While automation typically required warehouses to purchase expensive hardware and redesign their footprint, inVia removed such barriers by introducing the Robot-as-a-Service model, enabling warehouses to integrate automation without expensive, upfront investment. With 90% of warehouses still operating manually, inVia needed to teach the market that automation was accessible for businesses of all sizes to accelerate growth.

15% increase in page views year one
15% decrease in bounce rate
10% increase in organic traffic
25% increase in unique visitors
Content Strategy
Art Direction
Illustration & Animation
Video Production
UX/UI Design
Front End Development
Back End Development
Campaign Development


Leveraging Human Potential
within Warehouse Automation

inVia partnered with Kley to design a digital experience that provides audiences with a simple way to educate and encourage partnership while simultaneously attracting investors. We developed a unique iconography style that was distinct among competitors by being welcoming and approachable in an effort to break down preconceived barriers to entry. The user experience was designed to take audiences through the thought process—explaining what makes inVia unique, the benefit of the RaaS model, and the long-term business value. This was further brought to life through copywriting that infused the brand’s human yet experienced voice, promoting the brand’s personality, consistently, across the site.

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