Brands born in the early days of DTC eCommerce focused on educating and convincing audiences of their value, relying heavily on the “removal of the middleman” business model—a story any DTC eCommerce brand could claim.
With the maturation of eCommerce, competition has increased across industries. Now, what was once novel and experimental is the norm. The skills, technology, strategy, and tactics used to drive audiences, no longer produce the results they once did.
We believe the current market demands eCommerce to transform from a transaction to an experience. Organizations can ensure that every consumer interaction is meaningful and valuable by focusing on audience needs, design, authentic storytelling, and brand just as much as price point.