Case Study

Positioning a CBD Industry Leader



Defining What it Means
to Deliver Betterment

Based in Oregon, Klersun is the leading producer of high-quality industrial hemp extracts. With a vertically managed, sustainable supply chain committed to scaling organically grown hemp, Klersun sells high-quality extracts direct to businesses, primarily CPG brands that utilize their ingredients in products ranging from beverages to skincare.

As the demand for CBD-infused products has steadily increased, Klersun recognized the need to control its brand narrative and distance itself from long-held associations with stoner culture that was far from their business, offerings, and core values.

Klersun selected Kley to position the brand through a unique digital experience based on connecting Klersun’s passion for what they do to their desire for betterment – better understanding, better impact, and better personal health and well-being.

Visual Identity System
Art Direction
UX/UI Design
Front End Development
Back End Development

Visual Identity

Expressing Betterment

We expressed Klersun’s process through stylized photography inspired by premium make-up and ingredient imagery. We directed a photoshoot that captured Klersun’s powders and oils artfully, unlike any other CBD brand on the market. Alongside the strategic use of white space, we incorporated video with textures taken from Klersun’s lab. The complete experience effectively communicates the brand while appealing to prospective partners looking to align with the industry leader they already are.


Better Begins Here

In our pursuit to redefine Klerson's online presence, we embarked on a transformative journey to create a website that truly captivates and engages visitors. Our mission was clear: to seamlessly fuse stunning visuals with an intuitive user experience, leaving a lasting impression on every viewer.

Through carefully curated full-screen imagery and captivating videos, we harnessed high-quality expressions to produce an immersive and engaging user experience. Each pixel tells a story, drawing visitors deeper into Klerson's world of innovation and craftsmanship.