Blixt is a London-based investment firm dedicated to partnering with small, private organizations across Europe who are passionate about building exceptional, high-growth companies that thrive. Unlike other investment firms, Blixt Group's fund is deliberately small (£200m) in order to achieve the highest possible investment returns, thus driving better fund economics and terms and allowing for a rapid deployment reducing the “fee drag”. Kley worked with Blixt to bring the firm to market through brand position, identity, visual system, and website.
Blixt, a name inspired by the energy and electrifying power of lightning, embodies a distinctive position in the investment market. To amplify Blixt's unique essence, we embarked on a journey to craft a brand identity that would captivate audiences. Our approach embraced bold, contemporary colors, dynamic patterns, and a distinctive logomark that sets Blixt apart from traditional financial institutions. A subtle yet impactful lightning bolt, cleverly integrated into the design, reinforces the brand's powerful name.
With this comprehensive brand strategy, Blixt emerges as a force to be reckoned with, electrifying the investment landscape. The vibrant color palette, dynamic patterns, and attention-grabbing logomark unite to create a cohesive and captivating visual identity. Blixt boldly stands apart from legacy organizations, heralding a new era of innovation, agility, and transformative potential.