Case Study

Making Property Public



From Antiquated to Innovative

Traditionally, direct investment in real estate has remained the privilege of a select few—ultra-high-net-worth individuals, private equity funds, and institutional investors. However, Dominium saw a gap in the market and set out to pioneer a groundbreaking solution. They aimed to develop an innovative approach to private real estate investing that would empower individuals to participate in exclusive deals alongside global institutions.

Dominium, a global real estate company, is at the forefront of revolutionizing the industry. Their mission is to reshape the way people, from retail investors to institutional players, access, own, and trade property. By envisioning a future where property investment is public, liquid, accessible, and user-friendly, Dominium is poised to transform the landscape of real estate.

Kley had the privilege of partnering with Dominium to define their brand and product in alignment with their vision to democratize real estate investing.

Consumer Insights
Brand Positioning
Brand Naming
Brand Identity
Visual Identity System
Brand Messaging
UX/UI Design
Pitch Deck Design


Empowering Ownership

To bring this vision to life, we embarked on the development of a distinctive brand mark and a comprehensive visual identity system. The brand mark is a symbol of strength and authority, embodying Dominium's commitment to empowering individuals with ownership. It stands as a beacon of trust, inviting investors to embark on a journey with confidence.

The name Dominium, derived from the Latin term for ownership, captures the essence of the brand's mission. Breaking away from the conventional perception of banking and finance as stagnant and uninspiring, Dominium sought to redefine the industry. In a landscape brimming with innovative FinTech and PropTech products, the goal was to infuse approachability while maintaining a professional and trusted appeal, perfectly aligned with the aspirations of the next generation of investors.

View Next Case Study