Case Study

A Visual Identity for a Silicon Valley Powerhouse



Refreshing an Industry Icon

For over 25 years, Kranz has advised and supported entrepreneurs and founders through the complexities of building high-growth businesses. Specializing in outsourced accounting, strategic finance, venture fund administration and stock administration, Kranz enabled their clients to reach their full growth potential.

Kranz recognized the need to rebrand themselves to maintain their leading position within an increasingly crowded and competitive market. Kley was selected to execute on Kranz's strategic vision and create a new visual identity.

Brand & Marketing Audits
Industry Trends & Insights
Consumer Insights
Brand Identity
Visual Identity System


The Power of Kranz

The new brand reimagined the relationship between Kranz and its clients, emphasizing their position as a coach more than a traditional consultant. This inspired a visual identity system that exudes energy and the possibility of human potential. The new logo features a carat symbol, similar to an exponent used in mathematics, to communicate how the power of Kranz enables clients to achieve their goals.

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