Case Study

Supporting the Growth of a DTC Pioneer



From Shark Tank to the Masses: Introducing Vegan Dog Food

Wild Earth is a direct-to-consumer brand delivering plant-based dog food made from sustainably sourced ingredients. Kley engaged with Wild Earth to improve the user experience and drive conversions. We created a frictionless checkout flow for easier subscription management and introduced customized landing pages to communicate discounts. These subtle yet impactful adjustments have profoundly changed their customer base—pushing them from one-time purchasers to subscribers, increasing the average order value, and returning customer rate. This resulted in significant growth in total orders, revenue and customer loyalty.

Grew sales by 3x in one year
Increased subscription sales by 2x YoY
UX/UI Design
eCommerce Strategy
Front End Development
Back End Development

Ecommerce Strategy & UX Design

Producing a User Experience Designed for Conversions

In order to enhance customer engagement, our team created personalized UX funnels designed to guide users through a process that improves customer retention and boosts conversion rates. Kley spearheaded the development of a user-friendly, headless Shopify experience that incorporated recurring subscription features, catering to the preferences of modern buyers. As a result of these enhancements, customers experienced a seamless transition to subscription-based services and were able to easily add additional products such as supplements and treats.

As a high growth DTC startup, Kley has been the perfect partner for us. I’ve worked with dozens of digital agencies, and it’s rare to find a shop that can move fast as an agile team, while providing big picture UX and tech strategy to help us solve our core business problems. Kley has been as responsive as an in-house team with a full bench of designers and developers that has saved us from having to staff up internally. Since working with Kley, our Shopify/ReCharge stack is now a well-oiled machine. This has unblocked our marketing and growth teams, enabling us to move fast on our mission to disrupt the pet food industry. It’s hard to imagine how we would have achieved the growth we needed to close our next round without Kley.”

- Steve Simitzis, Chief Technology Officer

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